by Variance InfoTech Pvt Ltd

Create a round robin assignment rule in SuiteCRM, so new leads can be automatically distributed in a rotational manner that’s equal for members of your sales team.

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About Round Robin Assignment

Variance Infotech developed the Round Robin Assignment add-ons which helps users to equally distribute new Lead/Prospect records in SuiteCRM without having to manually assign them to your sales team.

A Better Way to Distribute Leads Fairly

The meaning of “round robin” is commonly used in sales terminology. It is a method of choosing all elements in a group equally in some rational order, usually from the top to the bottom of the list, and then starting again at the top of the list and so on.

Round Robin Assignment Rotation

  • Lead 1 goes to Sales Rep 1
  • Lead 2 goes to Sales Rep 2
  • Lead 3 goes to Sales Rep 3
  • Lead 4 goes to Sales Rep 4
  • Lead 5 goes to Sales Rep 5
  • Lead 6 goes to Sales Rep 1 (notice the rotation?)
  • Lead 7 goes to Sales Rep 2
  • Lead 8 goes to Sales Rep 3
  • … and so on

NOTE: This example will be for Leads, but the same concept applies to any modules of SuiteCRM.


This distribution method is very useful for companies that need to assign large amounts of leads and prospects to team members.

Database Compatibility


Easy to Install & Setup

See more about how it works in our User Guide

Round Robin Assignment for SuiteCRM


How Round Robin Assignment works see in Action

Click Here To View Demo

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